Have you thought about starting a private retail business? In recent years, opening your own small business seems to be the employment choice for the vast majority of young people. Why? Because you can completely control your own direction, and at the same time, you may be able to turn your interests, your ideas into your wealth. Sounds wonderful. Provided you do it well enough. So as the first step in starting your business, you should identify which market you want to enter? What product are you planning to sell? If you have no clue about this, the Gua Sha market is a direction worth trying. Today, we’ll show you how to start your own Gua Sha retail business step by step. Why Choose the Gua Sha Niche? Whether a product is popular is determined by market demand. When there is no market demand, no matter how special or novel the product is, it is impossible to generate sales. Why choose the Gua Sha niche? Because it has a considerable degree of market demand. Mature product features! Although you may have only heard about Gua Sha in the recent past, Gua Sha has a very long history. The history of gua sha can be traced back thousands of years. If you are interested in the development of Gua Sha, how to use it, etc., you can check this article – again we won’t go into too much detail. After thousands of years of historical tests, gua sha tool must have its unique and real existence in its efficacy. Therefore, although the guasha board is a product that has recently re-bloomed in front of people, it has mature functionality. And function is one of the key factors that determines whether a product can maintain sustainable development. stable market trend As we said, gua sha products are products that have re-entered people’s field of vision in recent years. We can clearly see its trend from Google Trends. Although the trend of gua sha stone has declined slightly in the past year, its search trend is still much higher than the level three years ago, and the recent trend has maintained a relatively stable level. In terms of trends, the gua sha massage market is a relatively stable and huge market. It is also worth noting that guasha is not an independent market, it is a downward market attached to the beauty market. And the huge beauty market does not need us to talk too much, you should also know it. So entering the gua sha niche market does not mean that you only focus on products such as gua sha, you can put your eyes on all beauty products, and match the products to complement each other. This is also the sales model adopted by many of our customers. Here, we recommend you to choose a natural gua sha stones, such as crystal or jade guasha board. With the strengthening of environmental awareness, natural products are more suitable for the needs of the market, and are also the future trend. huge consumer group As we said, the Gua Sha market is for all groups in the beauty industry. Its audience base is huge. And since a large part of people do not know this product, there is still a lot of room for development. The user group is mainly women aged 18-45, and because of its affordable price, it can meet the budget requirements of almost all groups. Establish Your Own Business Model Define your own business model. 1. Offline sales 2. Online sales Offline Sales Offline Beauty Retail Store It mainly sells beauty-related products. Contains a variety of products such as serums, massagers and beauty instruments. The advantage is that it has a higher conversion rate than online sales. You can face consumers directly, solve their questions in a timely manner, and build trust with customers relatively quickly, thereby achieving a higher conversion rate. and high customer retention (if your product and service are good enough) The disadvantage is that compared to online sales, it needs to pay more costs. Rent, inventory, personnel and other aspects require higher pay, so it also has higher risks. Massage/Spa Shop Similar to offline beauty product retail stores, it can better achieve the goal of customer conversion. And, because you can act directly on your customers. If the customer is satisfied with the product, the probability of its transaction will be greatly increased, which is the advantage that other channels do not have. If you already own your own massage/spa shop and have a certain amount of loyal audience, you will get a faster payback period than other channels when you sell your products. The disadvantage is that it requires higher technical support and qualification audit. You need to have skilled massage skills or staff with such skills, and you need to be qualified to provide this service, so as not to violate the requirements of local laws. So you have to pay more than the cost of offline retail stores. Online Sales 1. Retail Platform Open your own store under various retail service providers such as Amazon. advantage: Lower start-up capital compared to offline retail stores. No rent required and no large staff required. Without geographical restrictions (larger customer groups), you can sell products to the whole country and even the whole world. (Higher income!) A lot of qualification audit and other requirements are omitted. shortcoming: Greater competition. Selling offline, you may only have to face the challenge of a few competitors, but online, the number can increase to thousands or even tens of thousands! More complex situations. You need to consider multiple aspects, logistics, shipping costs, customer’s country area. Unlike offline sales, where you don’t need to worry about shipping, online sales require more consideration, as a change in delivery address can mean a significant increase in costs. How to reasonably set the shipping cost and shipping method is a difficult problem. But overall, bigger challenges mean bigger opportunities. 2. Own Independent Mall That is, through some service platforms, such as … Continue reading Teach You How to Open Your Own Gua Sha Retail Business Step By Step