We’ve all heard the stories of “unicorn” startups, and their meteoric rise among millions of users. What you might not know is that every startup has the potential for this kind of growth. But unfortunately, not all startups go from “3 people in a garage” to “250 people in a San Francisco loft office” overnight. In fact, according to Bloomberg, 80% of startups fail within the first 18 months. So, as a start-up company or store, how do you avoid failure and achieve steady growth? Today, we will show a real case of one of our Vietnamese customers, Ngan, and hope to give you a little hint. She has boosted the company’s net profit by 120% in just three months and is still growing steadily. As a long-term friendly partner, we asked her about the reasons for the company’s development, and through this content, we can judge how we can support our customers more in the corresponding areas. Eventually, she gave us her own opinion. “Keen Sense of Smell” As newlyweds, Ngan and his husband decided to open a company for the future. What industry and product to choose has become an urgent matter. In the end, they chose jade, crystal scraping board-led natural beauty products as their main business. Regarding the product selection, she explained to us what she and her husband thought. Ngan: “The beauty industry is a huge and almost non-recessive industry. No woman will give up on being beautiful, whether she’s 16, 17, or over 50.” Ultimately, they decided to enter the beauty industry. Although the beauty industry is huge, the competition is very fierce. It seems that it is not so simple to get a share of this industry. Indeed, looking at the sheer variety of beauty products available online and on the streets of Vietnam, Ngan was a little lost, not sure what kind of beauty products would make them stand out. The turnaround took place on an ordinary afternoon. Ngan walks into a beauty massage parlour, which is common in Southeast Asian countries such as Vietnam and Thailand. She enjoyed the clerk’s massage as always. In the middle of the massage, the clerk took out a tool from the tool table and continued the massage service. Soon, Ngan was drawn to the tools in the clerk’s hands. She knew what it was, a pink scraping board. “The most attractive thing to me at the time was the feeling it gave, except for its beautiful pink color. When it touched my face, a cold hit, a little irritating, but very comfortable.” Ngan Immediately asks the clerk what material it is made of, it seems to be very different from the ceramics and horns used before. In the end, the clerk told her the real answer. It is made from a piece of natural rose quartz. Ngan immediately realized that it seemed like a business opportunity since she had rarely seen this kind of gua sha stone before. So she and her husband immediately googled it. They were delighted by the results, as a Google search turned up. The search trend of the word “gua sha” on Google is in a stage of rapid growth. And they feel that in the future, nature seems to be a trend, whether in the beauty industry or other industries. In the end, they decided to use natural beauty products such as natural crystal jade gua sha boards and rollers as their main products. This is March 2020. The end result is what makes them happy, because in just one year. The search index of “gua sha” shows a geometric increase. Product is the Key Factor that Determines the Stable Growth of Business and Increase Income! In fact, in the initial stage of Ngan’s development, we were not their original suppliers, and we didn’t even have any intersection. They initially sourced products from another company. This company is not the source factory, but a trading company. They will look for suppliers in China based on the products that customers need. But also because of this, it is difficult for such trading companies to guarantee consistent product quality, because they order products from different factories and try to keep costs down to improve their profits. Soon, Ngan found the problem. Because the quality is not uniform, customers often find her trouble. “In the first sale, it’s not a big problem, because the customer doesn’t know the product, and they don’t know the quality of the product. The problem happens when they repurchase,” Nagan said. “When customers repurchase. There is a high probability that the quality of the products you bought is not the same as the first time you bought them. If the quality is better than the first time, there is no problem, but if the quality drops significantly, the customer will start to distrust you.” This situation Ngan has encountered many times has led to a high level of returns and exchanges in their stores for a long time. So they made up their minds to switch suppliers. “By chance, we saw your product on Instagram, and the pictures were beautiful. So I contacted you to order some samples.” Nagan explains why she chose us: “When I got the samples, We are very satisfied with the quality. To be honest, we were skeptical at first about your ability to provide stable high-quality products for a long time. Because the quality of the samples provided by our original suppliers was also gratifying. But from the results Look, it was the right decision to choose you.” Thank you to Ngan for her endorsement of our products, we are very proud of her review. As a leading crystal, and jade gua sha and face roller factory, we are confident to continue to support their business operations with high-quality products. We also agree with her statement. Good quality is the key to maintaining the customer base, and the customer is the direct factor to maintain business development. From this point of … Continue reading A Small to Medium Seller Increase Income By 120% in Three Months? How Does She Do It?