22 September 2022

There are many factors that influence how customers perceive your brand, and the product packaging you choose and design is definitely one of them. Product packaging generally boils down to how the product is presented, which is closely related to customer perception. It tells a story and sets the stage for how you want to represent your entire organization. Choosing a clean and modern look for your product packaging will make a different impression, rather than using a boring and clunky street design.  Product packaging explains your brand in fractions of a second, and customers sometimes judge the value or quality of a product at a glance. The right packaging can also differentiate your product from the competition and help you sell more, which is another great asset.  Packaging seems to be a small detail that too many merchants don’t notice until the last minute. However, packaging is an important part of your marketing and service strategy and should not be taken lightly. In this article, we’ll walk you through the process of choosing the product packaging that best represents your product and maximizes sales. Product Packaging: What You Need to Know Before Designing Product packaging design has a lot going on: color, visuals, size, shape, boxes, bags, packaging, materials, and more. Before you start making any decisions, it’s crucial to do some research first. There are four key things you need to know that will significantly impact your packaging design. These include: Types of Product Packaging to Consider There are three main types of product packaging that you may need, depending on the types of products you sell and how they bring them to consumers. Let’s take a look at each one. You need to package the product itself. This will instantly protect any product you sell. Think of the shampoo bottle, the wrapper for a candy bar, or the box of jewelry you’re selling. Product packaging also includes labels and/or hang tags (if applicable) on these products. For example, our products are made of natural crystal or jade. The body of the product is relatively fragile, so safe packaging is crucial. Straightforward product packaging will likely take center stage, so that’s where you should start. If customers see it on the shelf, what makes them want to get it? Both functionality and aesthetics are important here. When a person is shopping, the first impression is often one of the most important factors in his final decision, followed by factors such as price, quality, and function. If you ship your product to a customer, how do you package it? Envelopes, boxes or something else? Alternatively, you can hand out shelving boxes to sell these candy bars to boutiques or small local businesses; what do those boxes look like? The outer product packaging is the box or package in which your product will be delivered, this is especially important for shipping purposes, it will ensure that your product ends up in the customer’s hands intact. They usually include branded mailboxes, envelopes and stickers. This gives you the opportunity to impress customers the moment they see the package in the mail. If you need product packaging, you may also need product inner packaging. This includes everything inside the outer box or envelope that is not the product itself. It may include shredded paper or blister, used to hold everything in place, and to avoid or reduce collisions during transport. The main focus here is practicality. How can you ship the lotion in that glass bottle and make sure it doesn’t break? For example, wrapping the item in a cloth bag or paper and sticking it in shredded paper can help protect it. All of these can be branded to give your packaging a more uniform look so your brand looks mature and professional. It also gives you control over the complete customer experience when it comes to how they receive your product. How to pack a product: 6 things you need to put on a box. When designing product packaging, there are six things to keep in mind every time. These include: How to Design Ecommerce Packaging: 6 Key Steps The brand packaging process involves six key steps. Let’s take a look at each one.  1. Do your research Do your research in advance. We covered this in an earlier post. You need to know who your audience is, what’s going on in the market right now, and what you want your packaging to say about the product you’re selling. Competitor and market research will be important here, and also useful if you haven’t developed buyer personas for each individual product.  Branding and packaging go hand in hand. Please keep this in mind.  2. Select your product container type It is important to decide what type of product container you may need before you make any further decisions. Different options for product packaging include: Remember to choose something that meets all of the following criteria: 3. Decide what you need Once you’ve chosen the exact type of product container you want to use, it’s time to look at everything else you might need.  Consider how your products will get from your store to your customers from a practical and aesthetic standpoint. You will need a shipping container, such as a mailing envelope or box. But what else do you need to make sure everything looks great and the product is protected so that customers have the best experience? In addition to that brand of shipping box, you may also want to buy a brand of packing tape. Maybe you have a standard product kit that can easily benefit from a custom mailing insert, or maybe you realize you need to pack peanuts or shredded paper to ensure your products reach customers safely. Consider all of this and list everything you need. Moving forward is important. 4. Design packaging This may be a one-time cost and you hire someone to design the packaging you need, both outer and inner.  At this