Custom Gua Sha Tool Complete Guide – Experience From Guasha Factory.

In recent years, the gua sha market has continued to flourish, attracting the attention of numerous companies. As the scale of both buyers and sellers expands, the variety of gua sha products is also constantly increasing. After analyzing our company’s orders over the past 5 years. We found that the proportion of custom gua sha tools is also steadily rising.

We discussed and researched this phenomenon. We found that this is not a coincidence, but rather an inevitable trend in the development of this industry.

The chart below shows a simplified version of our order data for the past 5 years. Including the total number of orders, the number of customized orders, and the number of regular orders from 2021 to 2025. In the bar chart, different colors represent different data. Blue is the total number of orders. orange is the total number of customized orders. Yellow is the number of regular orders.

From the data and the bar chart, it is clear that the proportion of customized orders is increasing year by year, rising from 42.68% in 2021 to 69.62% in 2025. Why is this happening? This may be related to the trend of product differentiation.

• 1. Why is the Demand for Custom Gua Sha Treatments Rising Rapidly?
  • 1.1 What is Product Differentiation?
  • 1.2 Advantages of Product Differentiation
  • 1.3 So, Why is the Demand for Custom Gua Sha Treatments Constantly Increasing?
• 2. What Preparations Should be Made for Developing A Custom Gua Sha Treatment Plan?
  • 2.1 Initial Market Research
  • 2.2 Establish Standards for Custom Gua sha Tools.
• 3. Custom Gua Sha Payment Terms and Conditions
  • 3.1 Payment Channel Selection
  • 3.2 Payment Method Selection
• 4. Choosing A Shipping Method for the Custom Gua Sha Tools
  • 4.1 Air Transport
  • 4.2 Sea Transport
• Custom Gua Sha Faqs

1. Why is the Demand for Custom Gua Sha Treatments Rising Rapidly?

After experiencing a period of rapid growth. Gua sha market is facing a problem common to most industries – intensified market competition. With a large number of sellers entering the market, the gua sha sales industry quickly became saturated.

Furthermore, gua sha tools are not everyday consumables a single tool. if properly maintained, has a very long lifespan, leading to infrequent purchases by end-users.

Faced with this situation of “too many wolves chasing too few sheep,” how can businesses stand out from the numerous competitors? Product differentiation seems to be the most direct and effective approach.

1.1 What is Product Differentiation?

Regarding this issue, Investopedia provides the following explanation:

Product differentiation is typically a marketing-oriented strategy. It aims to encourage consumers to choose a particular brand or product over others. It emphasizes the unique qualities of the product to influence consumer choices. Differentiated marketing may also focus on niche markets.

In summary. Highlight the differences between yourself and your competitors. This difference includes both the product and the brand itself. This will lead consumers to believe that their product or brand is superior to competitors, prompting them to choose.

Product differentiation involves many aspects, not just a single one. It can be a difference in price, quality, or even packaging. Product differentiation types are divided into two categories:

Vertical product differentiation and horizontal product differentiation – according to Mailchimp’s

• Vertical Product Differentiation

This refers to a type of differentiation based on objective indicators, such as product quality and price. Customers will rank products from best to worst based on these objective indicators and then make their selection.

For example. When comparing two rose quartz gua sha tools that are similar in appearance and quality, most customers will compare prices. In this case, the lower-priced product will often be preferred.

• Horizontal Product Differentiation

This is a subjective indicator. In this case, customers choose products based on personal subjective preferences. Because some products cannot be objectively differentiated in terms of quality, such as taste and color. Everyone has different preferences for taste and color, so how can a standard be defined? This is clearly unrealistic.

The factors for horizontal product differentiation are even more significant for gua sha. This is because gua sha products do not have unified industry standards like electronic products. Such as chip performance, battery capacity, and screen resolution. If no significant difference in quality and price, Customers will based on subjective preferences.

The vertical and horizontal classifications of product differentiation are two completely different dimensions. But, they are not contradictory. In fact, customers’ product choices are often not determined by a single perspective. They considerations from both vertical and horizontal aspects. For example, when I plan to buy a mobile phone. I will not only compare prices and specifications (vertical differentiation). I will also compare colors and styles (horizontal differentiation), and then choose the one I think is most suitable.

So, why is product differentiation important? What benefits does it bring?

1.2 Advantages of Product Differentiation

The goal of product differentiation is to attract more customer attention to your brand or product. The aim is for your brand to be the first one customers think of when they are making a purchase. Through effective product differentiation, you can achieve greater returns:

• Building Brand Loyalty

Product differentiation allows your products and brand to stand out from competitors. The stronger the brand differentiation, the more profound the impression it leaves. This profound impression makes customers more likely to become repeat customers . There are many examples of such brands in reality, and one of the most impressive is undoubtedly Apple.

While the traditional mobile phone industry was still focused on traditional calling functions. Apple, with its groundbreaking smartphone, completely differentiated itself from traditional mobile phone brands. End, Iphone captured half of the global smartphone market, gaining countless loyal brand followers. Meanwhile, traditional mobile phone brands like Motorola were struggling.

Admittedly, creating a groundbreaking differentiated product like Apple’s is difficult. But regardless, differentiation remains key to building brand loyalty.

• Generating Higher Profit Margins

Through product differentiation strategies, you can typically achieve higher profit margins. Besides cost factors. Customers are often willing to pay more for products that offer superior features, design, and service, even if the price is higher.

Let’s take Apple as an example again. The average price of iphone is undoubtedly the highest in the global mobile phone industry, but why are so many users still willing to pay for them? Besides brand effect, the differentiation of the phone itself is key. The most significant aspects being the operating system and its product ecosystem.

The Apple system is completely different from other mobile phone brands’ systems. one is based on Apple’s independently developed system. Other is based on a derivative of the Android system. Apple users, through the subtle influence of their system, have become completely accustomed to Apple’s interconnected ecosystem. If they were to switch to other mobile phone brands, they would often encounter many unacceptable differences. Conversely, users accustomed to the Android system would also find it difficult to accept the limitations of the Apple system.

Therefore. Despite the higher price compared to other products. Apple users are still willing to pay for Apple’s performance and ecosystem.

• Narrowing the Target Audience

Product differentiation also helps you precisely target your audience.

The more research you do and the better you differentiate your product, the better you will understand who your true buyers are. You can then repeat this process to further refine your target audience. Focusing on niche consumer groups typically leads to higher sales and a better return on marketing investment (ROI).

The three points mentioned above are primarily derived from a Mailchimp article on product differentiation.

1.3 So, Why is the Demand for Custom Gua Sha Treatments Constantly Increasing?

The increasing demand for customized gua sha tools is mainly driven by two major factors. Proactive and passive aspects. These two factors together contribute to the rising demand for custom gua sha tools:

• Passive Increase in Demand for Customized Gua Sha Tools

For small and medium-sized enterprises or companies without a loyal brand following. The choice of product differentiation is often passive.

1. In the early stages of the Gua Sha market’s development, the overall situation was one of supply and demand imbalance, a period of growth. Market demand was strong, but the supply of Gua Sha tools was insufficient. This clearly benefited sellers, as they no longer had to worry about unsold products or aggressive price competition.
2. However, as the market continued to develop and more businesses entered, it gradually moved into a mature stage. Gua Sha products began to flood the market, leading to increasing saturation. Small and medium-sized sellers were forced to lower prices to make their products more competitive.
3. A steady stream of Gua Sha products entered the market, but the number of buyers did not grow at the same pace as the number of sellers. This imbalance led to oversupply and marked the market’s decline stage. By then, many sellers had already cut prices repeatedly and could no longer reduce them further. As a result, they faced two options: exit the market or adapt. The most direct and effective way to change was to differentiate their offerings through customized Gua Sha tools.
4. Proactive Increase in Demand for Customized Gua Sha Tools

Some companies pursue differentiation proactively. These companies and brands are more visionary and ambitious than those that simply follow trends. These companies and brands deliberately pursued a differentiated brand strategy at the beginning.

For these brands, low-price differentiation is not the preferred strategy. Their goal is to build a loyal customer base through truly unique product differentiation. This customer base will provide consistent and stable revenue.

In the early stages of the Gua Sha market, its size was too small to attract major companies. However, The rise of gua sha stems from various factors. Social media, beauty trends, and cultural dissemination are all contributing elements. The gua sha market has expanded with increasing demand. Ultimately, its scale has become large enough to attract many major brands. These big brands are eager to capitalize on the trend through branding. As a result, the demand for customized gua sha products is constantly increasing..

Therefore, driven by both passive and active factors, the market share of custom Gua Sha tools is constantly increasing.

2. What Preparations Should be Made for Developing A Custom Gua Sha Treatment Plan?

Although major brands dominate half of the gua sha market, smaller brands are not entirely without opportunities. Small brands cannot compete with large brands in terms of cost, marketing, logistics, and supply chain. Developing a differentiated and customized line of gua sha products is the most direct and effective strategy.

Therefore, before customizing gua sha products for your brand, you should prepare the following:

2.1 Initial Market Research

Initial market research for Gua Sha tools mainly focuses on several key data points: product type, material, sales volume, and price. By analyzing this basic information, you can gain a clear overview of the current market landscape. such as which materials are most popular and which styles perform best—helping you make more informed decisions.

At the same time, you should conduct research across multiple platforms, not just one. However, the most mainstream platforms should be your primary focus, such as Amazon, Temu, and AliExpress. As top-tier online retail platforms, they possess ample user data to support your research.

To give you a more intuitive understanding, we collected product data from the Amazon homepage using the keyword “gua sha.” After excluding irrelevant products, we found 32 gua sha products. Based on the data from these 32 products, we created the following tables for your reference.

• Gua Sha Material Classification

When classified by material, the frequency of appearance from highest to lowest is:

stainless steel, green jade, rose quartz, green aventurine, wood, white stone, and Xiuyan jade.

Among these, green jade records the highest total monthly sales, exceeding 71,000 units. Followed closely by stainless steel Gua Sha tools with more than 67,000 units sold. Sales of these two materials are significantly higher than the rest. It Indicating that stainless steel and green jade are currently the most popular Gua Sha materials on the Amazon platform.

And we found, two best-selling Gua Sha materials also have the highest average selling prices among the seven. This suggests, to some extent, that price is not the primary factor driving sales volume for Gua Sha products.

• Classification by Gua Sha Style

For these 32 Gua Sha products, in addition to classifying them by material, we also categorized them based on their shape. They can be broadly divided into five categories:

heart-shaped, V-shaped, Y-shaped, S-shaped, and irregular shapes.

Similarly, we compiled data on sales volume, price, and other factors. The table clearly shows that the heart-shaped style is currently the most popular, comprising 25 of the 32 products—or 78.13% of the total. This represents a striking difference compared to other styles, with total monthly sales exceeding 155,000 units. It more than 25 times that of the second most popular style.

In addition to categorizing by Gua Sha material and style. We also analyzed the proportion of customized versus non-custom Gua Sha products among these 32 items.. Please see the table below:

For a more direct comparison, we excluded the variable of different materials and compiled data for 14 stainless steel Gua Sha tools. In this table, we can see that custom Gua Sha tools account for approximately 51% of the 14 Gua Sha tools, or 8 products. However, their sales volume reached over 42K, approximately 62.69% of the total sales, with a higher average sales volume. Furthermore, customized Gua Sha tools also have higher overall product ratings. As for the price, customized Gua Sha tools are slightly higher, averaging $2.26 more. Analyzing this data shows. Amazon platform, custom stainless steel Gua Sha tools perform better in terms of price, sales volume, and ratings. We observed other types of Gua Sha tools, and their basic situation is similar to that of stainless steel Gua Sha tools.

Therefore, based on the above points. Amazon platform, customized stainless steel and green jade Gua Sha materials are the most worthwhile products for you to sell. Therefore, when placing custom Gua Sha material orders, you should prioritize these two types of products.

Of course, the above table is only a reference; the data source is too limited, and the supporting materials are insufficient. The main purpose is to provide a reference direction for your initial research. In your actual operations, you should look at more platform data, not just one source. Furthermore, in addition to the data mentioned above, you may also need to consider factors such as patents, policies, and logistics.

2.2 Establish Standards for Custom Gua sha Tools.

After collecting and organizing sufficient product data, the next step is to identify the most valuable insights. Use these insights to establish customization standards for gua sha tools. Based on our company’s more than 10 years of experience in manufacturing custom gua sha tools, I recommend the following standards:

1. Product Dimensions: This includes basic length, width, and thickness data. Some uniquely shaped gua sha tools may require additional specifications. Such as the curvature of the edges or the number of teeth on a toothed gua sha tool. Product dimensions are crucial for manufacturers, as they are the most important standard for producing gua sha tools.
2. Tolerance: Tolerances should include length, width, and thickness specifications. Our factory’s standard is typically ±2 mm for length and width, and ±1 mm for thickness. Different companies may have different standards. Of course, you can request stricter tolerance standards from your supplier, but this will incur additional costs.
3. Color Variation Range: Besides stainless steel, most gua sha tools on the market are made from natural materials such as stone. Natural materials cannot guarantee perfectly uniform color. please confirm your acceptable range of color differences before formal production. Once the range is determined, request color samples from the supplier.
4. Defect Standards: The production process of gua sha tools inevitably results in some defects such as patterns or cracks. Therefore, you need to establish an acceptable range of defects that do not affect the functionality of the gua sha tool.
5. Logo Standards: Confirm the type of logo production, as well as the color, size, and position of the logo.
6. Packaging Standards: Confirm the packaging material and style. With increasing environmental awareness, eco-friendly packaging is a popular choice. You should prioritize eco-friendly packaging when confirming packaging standards.

The six points above are the standards you need to confirm before placing a formal order. These standards serve as constraints and supervision for the supplier. And, these also help to improve the supplier’s production process.

Once all standards are established, you can communicate with the supplier based on these standards. Some standards may be slightly adjusted during the communication process.

3. Custom Gua Sha Payment Terms and Conditions

Gua Sha Payment Terms and ConditionsFor international trade orders, choosing a secure payment method and payment terms is crucial, as it directly relates to the safety of your assets and should not be overlooked. You should consider two aspects: how the payment will be made and what the payment terms are.

3.1 Payment Channel Selection

Currently, there are many different payment channels available on the market, each with its own advantages and disadvantages. We won’t go into detail about the pros and cons of each payment channel, as that would be too extensive. Instead, I will mainly describe the payment methods our company primarily uses for your reference.

• PayPal: A widely accepted payment method. It has different advantages and disadvantages for both buyers and sellers. For buyers, it is easy to use and feature-rich, offering a convenient and secure payment method and protection (buyer protection). Its drawbacks include confusing additional fees and exchange rate losses. For sellers, it is a widely accepted transaction method with high buyer acceptance. But, the disadvantages include high transaction fees and a longer withdrawal period. – This perspective is mainly based on analysis from the Wise website.
• Bank Transfer: Bank transfers prioritize security for the seller. Once funds are transferred, they usually cannot be directly reversed. However, overall, bank transfers are very secure for both buyers and sellers. This is because funds can only be successfully transferred if all the information provided is correct.

The two methods mentioned above are the payment methods we accept most frequently. Of course, we also accept some other payment methods, but since they are used less often, we won’t describe them here.

3.2 Payment Method Selection

Payment terms refer to the conditions that must be met before payment can be made. These conditions are primarily based on the progress of the order:

1. Full prepayment: 

This means paying the full amount before the order is produced. This payment method is the most advantageous for the seller and carries the greatest risk for the buyer.

• Deposit payment + balance payment: 

This means the buyer pays a portion of the payment as a deposit, and then pays the remaining balance after the goods are completed or delivered. The level of risk for both parties depends on the proportion of the down payment and the balance payment.

• Cash on delivery:

This means the full payment is made after the goods are delivered to the buyer’s designated location. All costs before that are borne by the seller. This is the riskiest method for the seller.

The three methods described above involve different levels of risk transfer for both buyers and sellers. Based on our past orders, all three methods are used, and there isn’t one single payment method that is always followed. The choice mainly depends on the specific circumstances.

• Full payment is primarily for new buyers with order quantities under 500 pieces. Considering it’s the first collaboration and the amount is not high, we usually require buyers to pay the full amount upfront.
• The payment method of deposit + balance is mainly for existing customers and new customers with larger order amounts (over US$10,000). The deposit percentage will be negotiated with the buyer based on the actual situation.
• Payment upon delivery is the least common payment method. This payment method is mainly for large brands with whom we have a deep and long-term partnership.

4. Choosing A Shipping Method for the Custom Gua Sha Tools

Once the gua sha tools are manufactured, the next issue is transportation. Regarding transportation methods. You should discuss and agree upon them with your supplier before placing the official order and include them in the contract.

The two most common transportation methods are air transport and sea transport. Both have their advantages and disadvantages:

4.1 Air Transport

Advantage:

• High security. Air transport offers the highest level of security among all modes of transportation.
• Fast speed. Air transport is undoubtedly the fastest mode of transportation, with delivery times typically ranging from 5 to 10 days.
• Wide coverage. Compared to the regional limitations of sea and rail transport, air transport can reach almost anywhere in the world.

Disadvantage:

• High cost: Air transport has the highest unit cost among all modes of transportation.
• Susceptible to weather conditions, leading to frequent delays.
• Low carrying capacity, unsuitable for transporting large quantities of goods.

Based on opinions from the up.com website.

In summary, air transport offers the fastest and safest transportation at the highest cost.

4.2 Sea Transport

Advantage:

• High carrying capacity, suitable for transporting bulk goods.
• Low price, offering greater cost-effectiveness.
• Low sensitivity to adverse weather conditions.

Disadvantage:

• Long transportation time, usually requiring more than a month.
• Difficult to track logistics progress.
• Subject to regional restrictions; delivery is not possible to regions or countries lacking ports.

Based on opinions from the up.com website.

In summary, sea transport has the lowest cost and the largest transport capacity. However, its disadvantages are slower speed and lower security.

To provide a clearer comparison. I simulated the estimated cost and delivery time for shipping 500 kg of goods from China to the United States by both air and sea. Using the logistics calculation tool on the Alibaba platform.

The results are as follows:

• Air transport: Delivery time 3-7 days, cost approximately US$4285.
• Sea transport: Delivery time 25-35 days, cost approximately US$750.

You can clearly see that although sea transport costs less than one-fifth of air transport, the shipping time is more than five times longer.

How do you make a choice? It entirely depends on your actual needs. You can make your decision based on several factors:

1. What is the weight of your goods?
2. By when do you wish to receive the goods?
3. Does the shipping method support delivery to your specified area?
4. What is your acceptable range for shipping costs?
5. Do you have strict requirements regarding cargo security?

By answering these five questions, you will quickly be able to make your choice.

Custom Gua Sha Faqs