Gua Sha Wholesale – Amazon Merchant and US Customs Clearance Guide

If you’re selling on Amazon, your biggest concern isn’t the gua sha wholesale, but rather Amazon’s various rules and banned word requirements. Improper handling can lead to product removal or even severe penalties like store closure.

In addition to Amazon’s rules, US customs clearance (or any country’s) is also a concern, as it can impact your bottom line.

Today, we’ll combine Amazon’s rules with US customs clearance to provide some tips for wholesale and selling Gua Sha products.

1. Why Should We Consider “Platform Compliance” and “Customs Clearance Classification” Together?

Many gua sha wholesaler suppliers separate “marketing compliance” from “customs clearance compliance,” but there’s actually a correlation between the two. Improperly handling platform compliance and customs clearance classification can trigger risks:

• If your Amazon gua sha product claims or claims to treat, alleviate, or prevent certain conditions, Amazon will categorize it under a category like medical devices. This will require you to provide relevant qualifications and certifications to ensure proper listing. Customs will also categorize your product based on its functionality and require you to submit declaration information and materials. Failure to do so could result in shipment seizure or delays. Furthermore, relevant customs clearance documentation can also verify the product’s qualifications, facilitating smooth sales on Amazon.
• Therefore, conducting both a “marketing document compliance review and customs declaration code verification” before shipping can significantly reduce the compounding costs of returns, delisting, port detention, and fines.

2. Core Principles & Practical Implementation of Amazon Gua Sha Sales Platform Compliance

2.1 Core Compliance Principles

Regardless of the sales platform, there are strict requirements for medical products and equipment. Therefore, if you cannot verify that your Gua Sha tool is medically certified and provide relevant certifications and documentation, please refrain from making claims about its ability to diagnose, treat, cure, or prevent disease (or implying medical efficacy) in titles, bullet points, product descriptions, A+ Content, images, or any other text that can be machine or human-scraped. [1]

2.2 Practical Tips

Amazon does not allow content directly related to the treatment and prevention of diseases using gua sha tools, but it does allow content that promotes “experiences/feelings/skincare routine assistance.” The following are permitted gua sha titles or keyword phrases on Amazon. You may refer to or directly quote the following:

• “Gua sha promotes facial blood circulation”
• “Gua sha can help relax facial muscles”
• “Gua sha can relieve fatigue”
• “Gua sha is used for daily self-care/massage, and can be used with lubricant for increased comfort.

The following are prohibited phrases. Please avoid similar phrases:

• “Gua sha can treat headaches/cure migraines/prevent migraines”
• “Gua sha can treat arthritis/relieve chronic pain”
• “Gua sha has clinically proven efficacy in curing acne/erasing eczema”
• “Medically verified/proven/medically grade/medical device (unless you have FDA approval)”.

2.3 Considerations for Images and Social Media Content

• Images: Avoid images depicting doctors or hospitals, patients or treatment situations, or phrases such as “treats acne” or “cures pain” directly on images. Avoid diagrams containing diagnoses, scales, or the appearance of medical devices. In short, avoid any references to medical devices or their effects.
• User Review Management: If a user review contains medical claims (e.g., “Gua Sha cured my headache”), brands should provide a standard response and request removal or flag the review in accordance with platform guidelines (to avoid being accused of promoting medical claims).
• Influencer/KOL Guidance: Scripts provided to KOLs must also be pre-reviewed to ensure compliance with Amazon platform requirements. (“Cure” scripts are prohibited.) [2]

(Based on Amazon advertising/seller policies and actual seller community examples.)）

2.4 Standardized Response Process for Warnings/Delisting

1. Immediately save screenshots of the page and backend notification (for appeal purposes).
2. Review the highlighted fields (title/key points/description/A+ rating/images) and correct them one by one, referring to the platform practical suggestions mentioned above.
3. If the platform requires certification to determine whether your product qualifies as a “medical device,” prepare the relevant documents and submit them to Amazon. (If not, revise the document and appeal.)
4. Submit an appeal (including screenshots of the revised document, modification instructions, quality/material certificates, etc.), generate an internal review report, and revise the listing template.

(For appeals and compliance information, refer to Amazon’s relevant help pages.) [3]

In any case, please strictly review Amazon’s platform guidelines and product requirements. When receiving official warnings and product delisting notifications, actively cooperate and provide timely feedback to avoid escalation or even the risk of your store being shut down.

3. US Customs Clearance and HTS Classification Recommendations

For customs clearance issues, the same item may have different applicable customs codes in different countries. Applying mismatched customs codes can lead to a range of customs clearance issues, such as increased tariffs, clearance delays, and even cargo seizures. The US customs code for gua sha products (non-electric massage equipment) is HTSUS 9019.10.2050.

HTSUS 9019.10.2050 designates “non-electric massagers.” In multiple CBP rulings, facial massage rollers and gua sha tools are classified under this code, often with a general duty-free rating. This is crucial for landed costs and pricing.

Determine Whether the Gua Sha Tools You Purchased Meet this HS Coding Requirement

To apply this customs code, you must review whether your gua sha products meet the requirements. Refer to the following information to determine:

1. Does it contain electronic components? For example, motors, LEDs, batteries, etc. If it does, it may be classified as “electrically operated” or another subcategory, thus failing to meet the requirements of 9019.10.2050.
2. In addition to the gua sha equipment itself, other items in the packaging may also affect the customs code. For example, if your packaging contains electronic components and skincare essential oils, you may be required to declare each item separately, rather than declaring all items under 9019.10.2050.
3. Function and promotion: If you describe your product as a “medical device/therapeutic device” in your commercial invoice or promotional materials, customs will require more stringent documentation (such as FDA registration/approval documents) during document review. Therefore, the invoice description should be objective and neutral. Therefore, when gua sha wholesale, it is extremely important to require your supplier to provide accurate information and submit correct customs clearance information to avoid losses due to customs clearance issues.

4. “Customs Declaration + Shelf” Double Review List (SOP) Before Shipment – One Page Quick Check

A. Content compliance (listing) check (must be done per SKU/page)

• Does the title contain banned words? (Search for banned word lists)
• Does the key points/A+ use “clinical/medical” terms?
• Does the image imply a medical setting?
• Is the KOL copy/video script legal?？

B. Customs declaration classification (customs clearance) inspection (per SKU)

• Does it contain electronic components or batteries? (Yes → Declare separately before customs declaration)
• Is the material (Stone/Metal/Plastic) clearly stated on the invoice?
• Is it a set (including oil/bottle/cloth bag)? If so, should it be declared separately or coded separately?
• HTS pre-classification (recommended: 9019.10.2050 / If containing batteries → 10.2020 or other) and confirmed with the customs broker.

Please conduct thorough inspections to ensure your Gua Sha products are not affected by platform or customs clearance issues, which could lead to serious losses.

For Gua Sha sellers on Amazon, finding a stable Gua Sha wholesale supplier is crucial, as it affects product profitability and supply, but we believe platform regulations and customs clearance are your primary concern. Otherwise, even if you gua sha wholesale products for your store at the lowest cost, if the goods don’t arrive smoothly due to customs issues or can’t be sold due to platform regulations, even the lowest cost won’t translate into profit.